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Showing posts from September, 2022

10 Effective Ways to Protect Your Intellectual Property

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  Whenever you leave your house, you never forget to lock your doors, because the house is filled with valuable properties. Then why not do the same for your IP assets? Why do you keep your IP assets vulnerable to IP burglary?   IP (intellectual property) or patents help companies to run successful businesses. Therefore, you should and must know how to protect your intellectual property. Whether you are aware of it or not, IPs are a valuable asset and an IP theft can be detrimental, as it can lead to revenue loss and can cause harm to your business reputation.   Here are 10 effective ways to protect your intellectual property. 10 Effective Ways to Protect Intellectual Property These 10 steps mentioned below are the bare minimum that you can do to keep your IPs safe. 1. Know the Type of IPs You Have If you and your employees clearly understand what should be protected, then they can better protect it. So, the CSOs must communicate on a regular basis with the execut

12 Key Steps to Having a Successful Company Product Launch or Event

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You turn your invention idea into a product that is amazing and innovative, and now you want to share it with the world. What’s better than showcasing your new product to the world with an amazing launch event? Whether it is a soft launch or a final launch, the launch of any product is crucial to the reputation of your business. This is because the initial success of the product can be helped or hindered by this one moment. In this article, we are going to discuss 12 key steps to having a successful company product launch or event.   Let’s go through these 12 steps. 1. Have a Clear Vision Of Your Goal The first and most important step is to have a clear vision of what you are determined to accomplish. That vision should be listed in the form of art and key phrases so that it can be used frequently throughout the event. 2. Identify What Value You’re Supporting Through Products The more buzz surrounds your event, the more customers will attend it. This is only possib